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Google Analytics
Last updated: October 7, 2019 | by Kean Graham

Why’s My Impression Count High?

Some publishers notice that their impression counts spike very high, seemingly without reason. While this isn't generally a cause for concern — after all, who…

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Ad Optimization
Last updated: July 24, 2019 | by Kean Graham

Ads Stop Showing Completely

It's one thing for your ads to appear blank every now and then — that happens to everyone, and we've addressed this issue in a…

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AdSense Ad Optimization
Last updated: September 22, 2021 | by Kean Graham

Disable AdSense Ads on Sensitive Pages

If you have any sensitive pages on your site, it might be against Google's AdSense terms of service to run them. For example, if you…

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AdSense Ad Optimization
Last updated: July 22, 2019 | by Kean Graham

Create an Adsense Ad Specific to a Blog Post

At times, you might wish to display an ad unit on a specific blog post or page on your website. A common situation in which…

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Behavior Targeting in DoubleClick for Publishers
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: August 15, 2019 | by Kean Graham

Behavior Targeting in DoubleClick for Publishers

If you can target specific ads to be displayed to certain users, you will be able to increase your monetization ability dramatically, as ad buyers…

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ad exchange line item not delivering
Ad Exchange Ad Optimization
Last updated: September 14, 2021 | by Kean Graham

Ad Exchange Line Item Not Delivering

Whenever you add a line item to Google Ad Exchange, the status typically takes 30 minutes to change from “Ready” to “Delivering” to indicate that…

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Ad Exchange Ad Optimization
Last updated: October 21, 2019 | by Kean Graham

How To Rotate Ad Exchange Creatives In One Ad Unit

When running Google Ad Exchange ads, you can customize the frequency with which ad creatives are rotated within the ad unit. The benefit to rotating…

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DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 19, 2019 | by Kean Graham

Show 300×250 and 300×600 Ads in One Unit

If you run just one ad size in any given ad unit, you might be missing out on some of the more profitable ads. For…

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Ad Exchange Ad Optimization
Last updated: September 19, 2019 | by Kean Graham

Setting Rules in the New Google Ad Exchange

Creating rules in the new Google Ad Exchange is slightly different than it used to be. You can create rules to micromanage the ads you…

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