Disable AdSense Ads on Sensitive Pages

If you have any sensitive pages on your site, it might be against Google’s AdSense terms of service to run them. For example, if you run a classified section in which users can buy and sell firearms, you could get banned from Google if they detect it. To avoid risking your entire AdSense revenue, we recommend that you disable AdSense ads on your sensitive pages. That way, you don’t trip Google’s alarm systems.

Luckily, it’s relatively easy to disable ads on sensitive pages while still running other ads with less strict terms and conditions — no need to throw the baby out with the bathwater! By using little tricks like this to keep your ad fill rate high, you’ll be able to gradually increase your ad revenue.

To stop running AdSense ads on sensitive pages while still running other ads, just duplicate all your ad slots and add “_sensitive” at the end of each one. Run the “_sensitive” ad unit on the sensitive pages, and don’t run the AdSense line items in that unit. Ads from other networks will run in its place.

You shouldn’t have to give up all your revenue on controversial or risky pages of your website. Just because Google might not let you run ads on those pages doesn’t mean you can’t run any ads on them. Keep your ad fill rate high and gradually increase your revenue (even on sensitive pages). Sign up for a Professional account at MonetizeMore today!

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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  1. Harpreet Singh

    Hey can u tell me how to enable adsense ads on sensitive content which i have on my website.
    could you please tell me.

    • MonetizeMore

      If you try and put AdSense ads on pages with sensitive content you’re risking being banned. Don’t do it! Instead, reach out to some other networks and also consider using an alternative ad server if your site is predominantly sensitive content. We have a list here: https://www.monetizemore.com/blog/top-8-ad-servers-for-publishers/.

  2. Enyi Nnnanyere

    Please, I want to know if there is a Wordpress Plugin that can help me achieve this??? I really want to stop ads from running on certain pages of mine.

    Thanks a lot


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