Why’s My Impression Count High?

Some publishers notice that their impression counts spike very high, seemingly without reason. While this isn’t generally a cause for concern — after all, who doesn’t like high ad impressions? — if this is an anomaly, you want to know. If Google detects an inaccurate number of impressions, they might even ban your account. And who can blame them? After all, Google loses money when inaccurate impressions are counted.

If you notice an inordinately high number of impressions on either a single page or all of your pages, and you’re using the same header code on all pages, make sure that “single request” is disabled. If “single request” is enabled, then DFP will count impressions even if your ad isn’t served on a page. Sure, this sounds like a merry arrangement, but in practice, you’ll lose revenue by being kicked off Google’s ad network.

If you display fewer ads than you have ad slots defined in the body, remove the extra defined ad slots. You’re only cheating yourself of long-term revenue.

Contact us today for more long-term help increasing your revenue. We increase our publishers’ revenue by 25-50%, and we’d love to help you do the same.

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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1 Comment

  1. link sbo

    It’s hard to find educated people in this particular topic,
    but you sound like you know what you’re talking about! Thanks

    Reply

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