Creating rules in the new Google Ad Exchange is slightly different than it used to be. You can create rules to micromanage the ads you display on your site. Sometimes, different ads perform better with different user demographics. For example, an ad specific to a university could fetch higher eCPMs for your site when viewed on that university’s network than a generic ad would.
To set up a rule in the new Google Ad Exchange interface, go to the “Rules” tab. The rules tab is now located in the main navigation bar at the top of the interface. Once you’re in the “Rules” preference pane, click “New rule”. This will let you set up a new rule. On this preference pane, you can edit a few of the main areas:
- Set targeting. Here, you can define the characteristics of a particular rule. For example, you can select the geolocations, ad sizes, web browser, or IP network on which certain ads will display.
- Configure inventory. It’s important to configure your inventory to determine who can buy your inventory, at what price they can buy it, set value CPM pricing, and to block buying for buyers and advertisers.
Related Read: Dynamic Allocation and How it Can Make You Rich
There are many moving parts to consider when optimizing your Google Ad Exchange strategy. Contact us today to learn more about how we can help increase your revenue by 25–100%.