CPL or Cost per lead is typically used to gauge the effectiveness of your monthly marketing campaigns that is not sold on a CPC (cost…
Before understanding bid requests, you'll need to know the following first: Real-time Bidding Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and…
Google Ad Manager is a comprehensive and sophisticated ad management platform that provides publishers with all the tools they need to sell and manage their…
As you build up an audience for your website, you start to realize there’s a whole world to explore outside of AdSense for monetization. However,…
Ad blockers are on the rise, and they’re not going away. In fact, their growth is only likely to accelerate. Ad Blocking software is used…
Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and…
Introduction Ad Fraud is and remains an ever-present problem in the programmatic advertising industry. Thankfully, organizations like the Interactive Advertising Bureau (IAB) exist that use…
Using Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. However, although…
Twitter has been in trouble for a while, and it's no secret that the platform is going to have to start bringing in actual cash…
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