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Apple, globally celebrated for its consumer-focused tech innovations, is progressively establishing its footing in the advertising domain. This transition is reflected through a series of…
Top ad units are constantly evolving, adapting to the ever-changing AdTech landscape and the preferences of online audiences. For publishers seeking to maximize revenue and…
What Is Google MCM? Google MCM (Multiple Customer Management) program is a tool within Google Ad Manager 360 that allows publishers to access Google ADX…
Outstream video ads have emerged as a pivotal advertising medium. Advertisers and publishers alike are reaping the benefits of outstream's non-intrusive, user-focused design. Yet, the…
In AdTech, the synergy between ad networks and ad exchanges is often underestimated. These two pivotal components work hand in hand, enabling publishers and advertisers…
As many industry professionals are already aware, Google has taken the strategic decision to delay its bidding deadline, a move that's sparking debates and discussions…
Video advertising remains a powerful and influential medium for publishers across the digital spectrum. Leveraging video ads offers both advertisers and publishers a dynamic, engaging,…
In an age where every click counts and every visitor matters, publishers are often on the hunt for the next big opportunity to boost their…
In the transition to a cookieless world, how crucial is it for you to prioritize first-party data? As artificial intelligence (AI) continues to revolutionize the…
