The RTB or Real Time Bidding industry is on the rise as programmatic advertising continues to gain steam. Research companies are forecasting more than a 20% growth for this market in the United States ...
Unfilled impressions mean money left on the table. Lost opportunities mean you just earned nothing for something you worked hard for. This is one of the biggest issues the publishers are facing. Not a ...
dmexco: 115 seminars, 7 seminar rooms, conference halls, startup alleys and 1 giant event. The 2017 Digital Marketing Exposition and Conference is a two-day jam-packed event that brings together all t ...
As we all know, ad fraud is a type of scam which fools advertisers into paying for something worthless such as fake traffic or even leads generated by bots. Ad fraud provides misaligned incentives whi ...
Over the past few weeks, we’ve covered many topics in the programmatic industry that are complex and nuanced to publishers and advertisers alike. Often these trade terms get used without any clear e ...
