Ad Exchange undeniably holds the #1 spot at being the best addition to a publisher’s ad stack. If you’ve grown as a publisher and want to take your ad earnings to the next level, Ad Exchange i ...

The Ad Tech landscape as a three-headed behemoth, the importance of the human element in advertising, and header bidding adoption. The third installment of the Ad Tech Thought Leadership featuring our ...

In a recent interview Mark Zuckerberg, CEO of Facebook talked about how Facebook is in the process of adding a news tab to the social media platform. To see the new addition a success, they will need ...

As a publisher you want your ads to be viewed and clicked by real users and not by other sources of invalid traffic. You want to protect your Google account and any other ad network accounts to preven ...

In this age of digitalization, SEO pays the bills for most companies. Operating online takes deliberate SEO efforts to create a better environment that would favor your target audience as it does your ...