How to debug your header bidding setup?
Header bidding has changed the game for publishers forever! All of a sudden, they can walk away from outdated waterfall setups and earn the highest bid from each ad impression available. However, it†...
How to improve fill rate on a sticky ad unit
Sticky ad units, also known as anchor ads, ‘stick’ to part of the viewable area of a webpage as the user scrolls up and down. The huge advantage for advertisers is that their ad unit will be visib ...
How CCPA will pan out and affect the Ad Tech industry
Every day, there are over 2.5 quintillion bytes of data created. Approximately 90% of the data in the world was generated in the last few years. Data is a crucial component in the success of a busines ...
How to add AdSense to WordPress
In this post, we’d like to show those new to ad monetization how to add AdSense to their WordPress websites. However, before we do that, what is AdSense? Google AdSense is the most popular way t ...
How many AdSense ads should you have per page?
In the middle of Q3 2016, Google lifted its ads per page policy limit. Publishers used to be able to have only 3 ads per page. Now, they can have unlimited AdSense ads on a single page. However, the t ...
