To many publishers, header bidding is the best thing since sliced bread! It helps them to earn the highest bids for each ad impression and can dramatically increase ROI. However, it’s not always smo ...
More and more publishers are turning to video advertising on the sites in order to take advantage of higher engagement rates that advertisers like. At the beginning of the year, eMarketer predicted th ...
A new law focused on businesses that collect personal data from residents in California is set to come into effect on January 1st, 2020 called the California Consumer Privacy Act or CCPA. In this post ...
Ever wanted to find the winning bid for a specific ad unit? How on earth would you go about determining that? How about discovering which ad networks were bidding on an ad unit and what their bids wer ...
Every publisher is aware of GDPR, especially those operating in the EU or that have site visitors coming from the EU. Although there are many caveats to GDPR, as a publisher, you need consent from use ...
