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Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better…
Introduction Confused about figuring out exactly how much you make per page of your website? You’d definitely need to check out our Page Report if…
Introduction Since Q1 of 2022, the adtech industry has been facing a number of challenges that will make it difficult for publishers to grow as…
The video industry is rapidly booming, so you are here, reading this article. Nowadays, the viewers are looking forward to more content; it's high time…
If you're an app developer or a publisher, you need different ways to monetize your app. One of the best and most widely used strategies…
If you have an app and haven't tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding…
Google Tag Manager (GTM) is a powerful tool that, in common with a lot of other Google products, does exactly what its name implies: it…
The page report allows you to analyze the revenue generated per landing page. This data is very important, as it allows publishers to make decisions…
Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place…
If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are…
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