Exchange Bidding in Dynamic Allocation (EBDA), unlike Header Bidding, allows DFP to communicate with third-party exchanges directly in a server to server connection. This method is believed to elimina ...

Find out how Google’s header bidding alternative called Exchange Bidding or EBDA (Exchange Bidding Dynamic Allocation) has been made available to all publishers using DFP in April 2018. We quick ...

In this guide, we’ll go over how to use the MonetizeMore A/B testing tool. Keep in mind that the tool is only available to current MonetizeMore AdTech partners. For more information on how to gain a ...

Find out how Apple news is proving that they genuinely care for their publishers by allowing some to run ad serving with Google’s DFP within the Apple news app. This is an excellent move toward ...

For a publisher to be able to analyze data regarding ad performance is a significant factor in coming up with strategies to increase a site’s earning potential. Being able to familiarize yourself wi ...