With so many types of ad units available, it’s hard for publishers to decide on which types to use. Sticky ads are a newer ad unit designed to help publishers create a more engaging ad experience fo ...

Google together with cybersecurity company White Ops, discovered an ad fraud scheme that shocked the digital advertising industry. The scheme went on for around three years and led to almost $30 milli ...

The best season for advertising is here, and buyers are also shopping, not for goods but website traffic. Compare it with an employer looking for the best talent out there, and as a job seeker, you ne ...

Blank impressions, blank ads or unfilled impressions are all interchangeable terms in Google Ad Manager. These occur when no ad is served in an ad unit after an auction in your ad server. These can be ...

With the rise of on-demand video streaming services, it’s no surprise that digital video programmatic is seen as the next emerging ad platform. We take a closer look at video programmatic guaran ...