The IAB Tech Lab is testing blockchain protocols for managing user data consent. LiveRamp developed a blockchain protocol called PrivacyChain and donated it to the IAB Tech Lab and is currently up for ...
The world of Ad Tech and ad optimization contains multiple categories, subcategories, terms, formulas and more. Here in this post, we want to help save you time and avoid confusion by providing you wi ...
Reddit reached one billion monthly video views by adding a native video player feature to its platform. With this video player, users can upload videos from their phones and turn content into Gifs. Cu ...
eCPM is one of the most important revenue metrics publishers need to track. In this post, we’ll help you avoid any confusion by taking a closer look at its meaning, how to calculate it, how to optim ...
Condé Nast is launching a new video network through Glamour to target women only. With the launch of the video network, they will be releasing five new exciting video series that aim to mix real-life ...
