2023 was the big breakout year for digital audio advertising, driven by the explosion of podcasts and the growth of programmatic ads on audio platforms.…
Ad placement violations can significantly impact user experience, revenue generation, and compliance with Google’s policies. Below is an in-depth explanation of each violation, providing clarity…
Consumption of online content around the globe has 10x'd over the years, opening a lot of content monetization opportunities and possibilities for digital publishers to…
With over 5.3 million apps competing across Apple’s App Store and Google Play, standing out requires more than a fantastic product—it demands a monetization strategy…
Supply Path Optimization (SPO) is the strategic process of streamlining how digital ad inventory reaches buyers, eliminating wasteful intermediaries, and maximizing publisher revenue. SPO targets…
A walled garden is a system where tech platforms control your content, media, and applications. With this control, third-party applications and content, such as your…
AdSense, Ezoic, and MonetizeMore are solid programmatic AdTech solutions, each offering unique benefits tailored to different publisher needs. While AdSense offers simplicity and Ezoic touts…
Google Ad Manager (GAM) is a cornerstone tool for ad monetized publishers to monetize content and analyze ad performance. However, recent clarifications from Google’s Ad…
Enterprise websites play a critical role in revenue generation, especially through advertising. A well-optimized website ensures seamless user experiences, faster load times, and strategic ad…
