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Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. Audience behavior and…
Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search…
We're all familiar with the app store concept. A profitable niche filled with hundreds and thousands of users willing to download app after app in…
Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better…
Introduction Confused about figuring out exactly how much you make per page of your website? You’d definitely need to check out our Page Report if…
Introduction Since Q1 of 2022, the adtech industry has been facing a number of challenges that will make it difficult for publishers to grow as…
The video industry is rapidly booming, so you are here, reading this article. Nowadays, the viewers are looking forward to more content; it's high time…
If you're an app developer or a publisher, you need different ways to monetize your app. One of the best and most widely used strategies…
If you have an app and haven't tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding…
Google Tag Manager (GTM) is a powerful tool that, in common with a lot of other Google products, does exactly what its name implies: it…
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