February 28, 2024 | by Kean Graham

Ad Blocker Monetization: How publishers can still make money

Let's face it, intrusive ads drove users to install ad blockers. To win them back, understanding ad blocker monetization means respecting their choices. Adblock monetization is no longer…

Ad Quality

April 27, 2023

How to Ensure Ad Quality?

What is Ad Quality? Why does it matter? Ad quality refers to the overall user experience and effectiveness of advertisements on a website. It encompasses…

Ad Quality

February 6, 2023

Protect the Value of Your Ad Inventory with Optimized Pricing

One of the biggest issues that publishers are faced with right now is demand sources hitting their sites with pop-ups, redirects, and malware advertising. There’s…

Ad Quality

Last updated: March 1, 2022

La importancia del Brand Safety en el mercado publicitario

La mayoría de los editores y anunciantes ya han lanzado iniciativas de Brand Safety para renovar la confianza en el mundo de la publicidad digital.…

Ad Quality

Last updated: September 21, 2023

The Importance Of Advertisement Brand Safety

A lot of leading publishers and advertisers have launched brand safety initiatives to revamp the trust within the digital advertising world and supply chain. Initially, brand…