Behavior Targeting in DoubleClick for Publishers

Behavior Targeting in DoubleClick for Publishers

If you can target specific ads to be displayed to certain users, you will be able to increase your monetization ability dramatically, as ad buyers are willing to pay a premium for the targeted audience. Just as newspaper and magazine ad buyers want to know that their ads are being seen by the right individuals, so too do online ad buyers.

Fortunately, DoubleClick for Publishers allows you to do just that: display ads to certain IP addresses, locations, or user behaviors. DFP allows you to target regions such as metropolitan area, zip code, U.S. state, or city. We recommend you use this to pair specific ads with specific regions; for example, an ad line item by a Norwegian ad network would likely receive higher eCPMs from customers in Norway than in Canada.

Related Read: Top Ad Networks per Vertical in 2014

You can also target specific behaviors, which is especially useful for optimizing your revenue. You can run different line items at different times of day, on different operating systems, or based on a specific GPS location. So, for example, if a user is on a mobile device at a shopping mall during business hours, it may be prudent to run ads from networks that specialize in retail ads.

Related Read: DFP Cheat Sheet – Targeting Line Items

Don’t worry about keeping all of this straight, though. We’d love to help you figure out the best possible ways of increasing your ad revenue using DFP. Contact us today to learn more about how MonetizeMore can increase your ad revenue by up to 25-50%.

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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