# AD REVENUE CALCULATOR FOR PUBLISHERS

## Ad Revenue Calculator Metrics Glossary

Pageviews: Pageviews are generated when users view a web page on a website, and each additional page view is counted when a user visits more than one page.

eCPM: Also known as effective cost per mille, eCPM measures ad monetization performance based on revenue earned per 1000 impressions.

“eCPM = Total Ad Earnings / Impressions x 1000”

CPM: A cost per 1,000 impressions or cost per mille, refers to how much it costs to have an ad show up a thousand times on a website. The CPM metric analyzes ad performance.

Ad Units: An ad unit is a portion of a web page or app where an advertisement is served. They are displayed in many sizes, formats, and layouts via sticky ads, interstitial ads, banner ads, etc.

## Frequently Asked Questions

#### What is the MonetizeMore Ad Revenue Calculator, and how does it work?

The MonetizeMore Ad Revenue Calculator is a tool that publishers can use to estimate their potential ad revenue. It works by asking publishers to input information about their website traffic, pageviews, etc.

#### Can publishers use the calculator to estimate their potential ad revenue?

Yes, publishers can use the calculator to estimate their potential ad revenue based on the information they input.

#### What data do publishers need to input into the calculator to get accurate results?

Publishers need to input information about their website traffic, such as the number of daily visitors and pageviews, as well as details about their ad format and ad network.

#### Does the calculator consider different ad formats and ad sizes in its estimates?

Yes, the calculator allows publishers to select from a range of ad formats and sizes, including display ads, native ads, and video ads.

#### Can publishers use the calculator to compare ad revenue across different ad networks?

Yes, publishers can compare potential ad revenue across different ad networks by selecting the ad network they are currently using and comparing it with others.

#### How often should publishers use the calculator to evaluate their ad revenue potential?

Publishers can use the calculator as often as they like to evaluate their ad revenue potential. However, it is recommended to use it periodically to stay informed about changes in the industry and the potential impact on ad revenue.

#### Can publishers use the calculator to identify opportunities to optimize their ad strategy?

Yes, the calculator can help publishers identify opportunities to optimize their ad strategy by providing estimates for different ad formats and ad networks.