Pageviews: Pageviews are generated when users view a web page on a website, and each additional page view is counted when a user visits more than one page.
eCPM: Also known as effective cost per mille, eCPM measures ad monetization performance based on revenue earned per 1000 impressions.
“eCPM = Total Ad Earnings / Impressions x 1000”
CPM: A cost per 1,000 impressions or cost per mille, refers to how much it costs to have an ad show up a thousand times on a website. The CPM metric analyzes ad performance.
Ad Units: An ad unit is a portion of a web page or app where an advertisement is served. They are displayed in many sizes, formats, and layouts via sticky ads, interstitial ads, banner ads, etc.
Since we started working with MonetizeMore, we’ve seen a dramatic increase in our page RPM by 28% and have loved the clear communication between our teams so we can understand the optimization tests we’re running on our publishing property.
"We chose MonetizeMore because we deeply believe independence is the key to digital advertising and wanted to be in control of our future. With MonetizeMore’s publisher technology, Page RPM increased by 129% in programmatic. Their team is expert at getting the most out of our GAM setup and give us full revenue transparency.”
CEO of MonkeyMedia
"NET RPM increased 61.3% compared to our yearly average before working with them, and NET Revenues increased 54.8% compared to the same time period. There is no doubt that turning over the day-to-day management of our ad inventory to MonetizeMore”s team of experts has been the right move for our business.”
"After working through integration with their knowledgeable account setup team the new monetization setup has outperformed our expectations and given us a 72.6% Page RPM increase. We can’t recommend MonetizeMore enough, their combination of technology and account management have helped us reach our monetization goals.”
Founder and CEO, MapasApp.com
"They helped to increase my overall revenues by over 180% and I have entrusted them with 2 of my larger projects. The team is very responsive, experienced and helpful in achieving my ad ops goals. I look forward to growing my business further with this team!"
The MonetizeMore Ad Revenue Calculator is a tool that publishers can use to estimate their potential ad revenue. It works by asking publishers to input information about their website traffic, pageviews, etc.
Yes, publishers can use the calculator to estimate their potential ad revenue based on the information they input.
Publishers need to input information about their website traffic, such as the number of daily visitors and pageviews, as well as details about their ad format and ad network.
Yes, the calculator allows publishers to select from a range of ad formats and sizes, including display ads, native ads, and video ads.
Yes, publishers can compare potential ad revenue across different ad networks by selecting the ad network they are currently using and comparing it with others.
Publishers can use the calculator as often as they like to evaluate their ad revenue potential. However, it is recommended to use it periodically to stay informed about changes in the industry and the potential impact on ad revenue.
Yes, the calculator can help publishers identify opportunities to optimize their ad strategy by providing estimates for different ad formats and ad networks.