Ad Revenue Calculator Metrics Glossary

Pageviews: Pageviews are generated when users view a web page on a website, and each additional page view is counted when a user visits more than one page.

eCPM: Also known as effective cost per mille, eCPM measures ad monetization performance based on revenue earned per 1000 impressions.

“eCPM = Total Ad Earnings / Impressions x 1000”

CPM: A cost per 1,000 impressions or cost per mille, refers to how much it costs to have an ad show up a thousand times on a website. The CPM metric analyzes ad performance.

Ad Units: An ad unit is a portion of a web page or app where an advertisement is served. They are displayed in many sizes, formats, and layouts via sticky ads, interstitial ads, banner ads, etc.

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