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Ad Industry News
Last updated: August 1, 2019 | by Kean Graham

Ad Spending to Pick Up the Pace

Some publishers have felt frustrated by what they've perceived as slow growth in their ad revenue. And with good reason! The world economy has been…

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AdSense Ad Optimization
Last updated: August 23, 2019 | by Kean Graham

Financial Websites and Google AdSense

One question we've heard a lot recently from publishers: what are the restrictions on running Google AdSense ads on sites with articles about financial services…

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Monetization Tips & Guides
Last updated: September 15, 2021 | by Kean Graham

What is Responsible Advertising?

Advertisers have great power to influence people. While it's easy to justify running any ads as long as they increase your AdSense revenue, that simply…

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Ad Optimization
Last updated: September 20, 2019 | by Kean Graham

The Biggest Mistake Designers Make When Creating Online Ads

There's one big mistake designers make when creating online ads, and it may surprise you. No, it isn't a technical matter like over-saturating their pictures,…

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Ad Optimization
Last updated: July 19, 2019 | by Kean Graham

Testing Your Ads: How To Do It

Yesterday, we wrote about the importance of A/B testing your ads. A/B testing your ads is one of the single best things you can do…

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Native Ad Optimization
Last updated: September 13, 2019 | by Kean Graham

Native Advertising: Clever but Risky

Native adverting is such a growing trend that the FTC is hosting a panel about it on December 4th. What is native advertising? Read closely…

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Ad Industry News
Last updated: September 5, 2019 | by Kean Graham

“How Does Google Make Money, Anyway?”

I'm sure you've been asked a thousand times: "How does Google make money, anyway?" They give almost everything away for free, and they still manage…

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Events
Last updated: August 23, 2019 | by Kean Graham

Fourth Annual AppNexus Summit Takes Place in New York City

AppNexus, an advertising technology platform that serves the biggest buyers and sellers of online advertising, held their New York City summit on November 6, 2013.…

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Ad Exchange Policy, News & Updates
Last updated: August 23, 2019 | by Kean Graham

Filmstrip Ads Available in DoubleClick Ad Exchange

Looking for a way to spice up the ads on your website? Filmstrip might do just the trick. The filmstrip is an ad format developed…

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