Ad revenue from Google AdSense & Ad Exchange is falling, so publishers can’t rely on old habits to keep earnings strong. To grow and protect…
A practical guide for app developers and publishers, verified against independent industry benchmarks Most app developers assume that using AdMob means they are already tapping…
https://www.youtube.com/watch?v=bjboa6-6sQI The most popular web banner ad size is typically 300 x 250 pixels. Other than 300X250, the most common banner ad sizes for this…
If you walk into an AdTech boardroom today, you will see a lot of smiling faces. They look confident. They talk about agentic workflows and…
Publishers are experimenting with new formats that deliver higher engagement without overwhelming users. Interscroller ads (advertisements that slide between sections of content) have become a…
Blank ads appear for publishers primarily due to technical and operational issues disrupting ad delivery. The main causes include ad blockers preventing ads from loading,…
Ad Fill Rate is the percentage of ad requests successfully filled by ads. Calculated as (Ad Impressions / Ad Requests) × 100, it measures how…
The beauty of Native ads on Google Ad Manager is that the publisher gets to design them instead of the advertiser. Google inserts the native ad…
Advanced Ads is a WordPress ad implementation plugin that has highly sophisticated features, making it the best tool for publishers looking for a plugin that…
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