Show 300×250 and 300×600 Ads in One Unit

DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 19, 2019 | by Kean Graham

This post was most recently updated on September 19th, 2019

If you run just one ad size in any given ad unit, you might be missing out on some of the more profitable ads. For example, if you only show 300×250 and 300×600 ads in one unit, you might be missing out on some lucrative 300×250 ads buyers wish to display. The opposite holds true if you’re only running 300×250 ads in prime real estate.

By displaying both 300×600 and 300×250 ones in one unit, you’ll be able to dramatically increase the ads that will run in one spot. There’s a catch, though: right now, this method only works Doubleclick for Publisher’s ads. Even with this limitation, though, this is a prime example of how you can increase your ad monetization with just a little craftiness and creativity.

This trick will work with any ad sizes that share one dimension (e.g., 300×250 and 250×250, 120×90 and 120×60, or 120×600 and 120×240).

Here’s how to run two different ad sizes in one unit:

  1. In DFP, define an ad unit for 300×250. Generate the tags and put the code onto your site just as you would do if you were only going to run 300×250 ads. Before putting the code into your site, however, remove the hard-coded ad size information so the tag does not specify a height or a width.
  2. Create an order for a 300×600 ad. Set the inventory size to 300×250.
  3. Target this ad to the 300×250 ad unit.
  4. Upload a 300×600 creative to the order from step 2 and check the box that says, “Allow creative size to differ from ad unit size”.

Once you’ve set up this ad unit, your ad will flip between 300×600 and 300×250 ads based on DFP’s own internal algorithms. This trick will help ensure that you are running the most ideal mix of ad sizes on your site.

Get in touch today to receive access to more tips, tricks, and services to maximize your websites’ ad revenue.

"NET RPM increased 61.3% compared to our yearly average before working with MonetizeMore, and NET Revenues increased 54.8%. There is no doubt that turning over the day-to-day management of our ad inventory to MonetizeMore's team of experts has been the right move for our business."

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

how-to-monetize-social-media
Blog
February 22, 2024

How to Monetize Social Networking Sites

Read More
make-money-with-dynamic-floors
Blog
February 21, 2024

How Publishers make 10X more money with Dynamic floors?

Read More
Ad Optimization
February 21, 2024

8 Best Ad Networks in India

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now