There could be many reasons behind the use of Unified Pricing Rules (UPR). Some publishers use it to exclude cheap paying ads which are usually…
Ad Exchange, or AdX, has emerged as a popular method for publishers to sell their ad space to advertisers in real-time auctions. It has sped…
Digiday informó que solo en 2014, alrededor de 70 mil millones de impresiones de anuncios estaban disponibles diariamente a través de intercambios de anuncios o…
Welcome to the era of cutting-edge data analysis! As we venture into the future, it's time for publishers like you to embark on an exciting…
Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. However,…
If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers running Ad Exchange (AdX) will most likely…
We understand the hesitation of most Adsense publishers who are earning big time already in this popular monetization program. However, the best opportunities do not…
The advertising industry is currently facing one of its toughest challenges in recent years, with ad revenue plummeting to its lowest levels in the last…
La respuesta a esta pregunta es: No. Sin embargo, hace unos años, Google respondió al método de Header Bidding y anunció el lanzamiento de Open…
Don’t miss your chance to stay on top of the game