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DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 5, 2019 | by Kean Graham

How to Recreate DFP’s Old Forecasting Features

You may have noticed that DFP's old forecasting features have disappeared. These features enabled you to predict how much ad revenue your Google AdSense ads…

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Ad Optimization
Last updated: September 19, 2019 | by Kean Graham

Seeing Crazy Impression Spikes? What’s Going On?

We all know that the ad publishing business is in constant flux; traffic can be radically different from one day to the next depending on…

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AdSense Ad Optimization
Last updated: July 19, 2019 | by Kean Graham

More Reasons Why Blank AdSense Ads Appear

Blank AdSense ads on your site can be incredibly annoying and pesky. Blank ads translate into lost revenue, which can add up over time. It's…

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Ad Optimization
Last updated: July 24, 2019 | by Kean Graham

Avoid Competing Ads

As a publisher, there are few things more embarrassing than running competing ads. You don't want to undermine your competitors' ad campaigns, and you don't…

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Google Analytics
Last updated: October 7, 2019 | by Kean Graham

Why’s My Impression Count High?

Some publishers notice that their impression counts spike very high, seemingly without reason. While this isn't generally a cause for concern — after all, who…

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Ad Optimization
Last updated: July 24, 2019 | by Kean Graham

Ads Stop Showing Completely

It's one thing for your ads to appear blank every now and then — that happens to everyone, and we've addressed this issue in a…

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AdSense Ad Optimization
Last updated: September 22, 2021 | by Kean Graham

Disable AdSense Ads on Sensitive Pages

If you have any sensitive pages on your site, it might be against Google's AdSense terms of service to run them. For example, if you…

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AdSense Ad Optimization
Last updated: July 22, 2019 | by Kean Graham

Create an Adsense Ad Specific to a Blog Post

At times, you might wish to display an ad unit on a specific blog post or page on your website. A common situation in which…

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Behavior Targeting in DoubleClick for Publishers
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: August 15, 2019 | by Kean Graham

Behavior Targeting in DoubleClick for Publishers

If you can target specific ads to be displayed to certain users, you will be able to increase your monetization ability dramatically, as ad buyers…

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