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What is Viewability?

What is Viewability?

Viewability is a metric used in digital advertising for tracking impressions that can be seen or viewed by users. Just because an ad served in an ad unit doesn’t necessarily mean a site visitor has ...

What are sticky ads?

What are sticky ads?

With so many types of ad units available, it’s hard for publishers to decide on which types to use. Sticky ads are a newer ad unit designed to help publishers create a more engaging ad experience fo ...

What is a blank impression?

What is a blank impression?

Blank impressions, blank ads or unfilled impressions are all interchangeable terms in Google Ad Manager. These occur when no ad is served in an ad unit after an auction in your ad server. These can be ...