Key Takeaways Short-term spikes after switching ad revenue platforms are usually temporary, as DSPs, cookie syncing, and price floors need 30 to 60 days to…
Ad revenue from Google AdSense & Ad Exchange is falling, so publishers can’t rely on old habits to keep earnings strong. To grow and protect…
A practical guide for app developers and publishers, verified against independent industry benchmarks Most app developers assume that using AdMob means they are already tapping…
For years, Latin America (LATAM) was the "wild west" of digital advertising for publishers. Low competition and high growth made it a gold mine for…
Here is a number that should get your attention: ad revenue drops of 30 to 40 percent. That is what research consistently shows when third-party…
The 'black box' of Demand-Side Platforms (DSPs) is losing its opacity. By April 2026, major industry players like Amazon will make transparency mandatory. This is…
When it comes to optimizing video earnings, we are in the digital era, when it is no longer a fad and isn't merely "nice-to-have," but…
There are many ways to monetize traffic online these days, but one of the most effective ways is through advertising. Publisher monetization via advertising…
The competition among app ad networks has been fiercer than ever lately, with more sophisticated tools and platforms emerging to maximize monetization for app developers.…
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