Key Takeaways Short-term spikes after switching ad revenue platforms are usually temporary, as DSPs, cookie syncing, and price floors need 30 to 60 days to…
Ad revenue from Google AdSense & Ad Exchange is falling, so publishers can’t rely on old habits to keep earnings strong. To grow and protect…
A practical guide for app developers and publishers, verified against independent industry benchmarks Most app developers assume that using AdMob means they are already tapping…
Ad Fraud remains an ever-present problem in the programmatic advertising industry. To combat this, the Interactive Advertising Bureau (IAB) introduced ads.txt (Authorized Digital Sellers), a…
This definitive, publisher‑focused guide shows exactly how in‑app advertising works in 2025 and how to maximize revenue without sacrificing user experience. It covers ad formats,…
Demand Side Platforms (DSP) are innovative technologies that have revolutionized the digital advertising ecosystem, enabling advertisers to purchase ad impressions from publishers seamlessly through a…
Happy Holidays! Because you’ve been nice (not naughty), MonetizeMore is giving our blog subscribers 12 days of Ad Optimization tactics to maximize your holiday season…
When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a…
What’s a PMP Deal and where does it fit in? Private Marketplaces or PMPs are the latest way for publishers to sell ad space on…
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