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oath combines adtech assets
Ad Industry News
Last updated: September 15, 2021

Oath Ad Platforms: A Combination Of Ad Tech Assets

Recently Oath decided to follow a similar approach taken by Google and consolidate a group of their product platforms into a single offering. They've taken…

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Programmatic Auctions Coming To Commerce Publisher Links
Ad Industry News
Last updated: July 12, 2019

Programmatic Auctions Coming To Commerce Publisher Links

Programmatic auctions commerce links are becoming more popular with premium publishers. Find out more about this development, publishers already implementing the monetization model, what it could mean…

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Conde Nast Cut Ad Revenue
Ad Industry News
Last updated: July 31, 2020

Condé Nast Plans To Cut Ad Revenue Down To 50%

Condé Nast is in the process of undergoing major changes from laying off workers, selling magazine titles, switching to digital-only and more. Recently they reported…

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Facebook shifts towards Instagram Stories for brand advertisers
Ad Industry News
Last updated: July 12, 2019

Facebook shifts towards Instagram Stories for brand advertisers

Facebook is switching its focus from promoting news feed ads to brand advertiser to Instagram Stories. Find out why Facebook is making the switch and…

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Amazon Achieves Top Programmatic Ad Buying Status small
Ad Industry News
Last updated: August 7, 2020

Amazon Achieves Top Programmatic Ad Buying Status

Find out how a recent study conducted by MediaRadar discovered that Amazon has been spending the most money on programmatic advertising out of all the big players…

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guardian video ad fraud
Ad Fraud & Invalid Traffic
Last updated: July 12, 2019

72% Of Video Spent Fraudulent According to Guardian.com

Take a look at the ad tests run by the Guardian US to determine the level of ad fraud and the interesting findings of how…

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Ad Ops Tips for Publishers Hit Hard by the Facebook Newsfeed Update
Ad Industry News
Last updated: July 12, 2019

Ad Ops Tips for Publishers Hit Hard by the Facebook Newsfeed Update

Recently Facebook announced a dramatic change in it’s News Feed algorithm prioritizing posts from family and friends over public content posts. This includes never-ending sponsored…

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Datorama becomes part of the Salesforce family thumbnail1
Ad Industry News
Last updated: August 21, 2019

Datorama becomes part of the Salesforce family

Salesforce has acquired cloud-based and AI marketing platform Datorama for an estimated amount of $800 million during July 2018. In this week's ad ops video,…

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AppNexus Acquired By AT&T For Over $1 Billion
Ad Industry News
Last updated: September 15, 2021

AppNexus Acquired By AT&T For Over $1 Billion

AppNexus recently sold their business to AT&T for well over $1 billion. AT&T acquired the company as part of their big vision for the advertising…

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