Amazon Achieves Top Programmatic Ad Buying Status

Ad Industry News
Last updated: August 7, 2020 | by Kean Graham
Amazon Achieves Top Programmatic Ad Buying Status small

This post was most recently updated on August 7th, 2020

Find out how a recent study conducted by MediaRadar discovered that Amazon has been spending the most money on programmatic advertising out of all the big players in the industry. We discuss all this and more in this week’s ad ops video. Take a look at it below.

Subscribe to our YouTube channel for weekly video updates!

Video transcription

A recent study from MediaRadar confirmed that Amazon spends the most on programmatic ad buys in the industry.

Out of the top 50 programmatic spenders for Q1 of 2018 Amazon accounted for 10% of spending.

With Microsoft at #2 and Wayfair coming in at #3

It is estimated that more than $46 billion will be spent on programmatic advertising during 2018 in the United States.

86.2% of display ads will be bought programmatically by 2020.

For 2018, over $32 billion of the total programmatic spend will be mobile.

Results of the study were determined using MediaRadar’s platform while comparing it against data from Q1 2017.

Within the programmatic spend rankings, TaxAct came in 4th with Charles Schwab, Weight Watchers following.

Native advertising is also growing with 42% of brands placing native ads programmatically which is a 10% increase from 2017.

Source: https://www.mediapost.com/publications/article/323148/amazon-tops-list-for-spending-most-on-programmatic.html?edition=110321

New to ad ops? Learn all about programmatic advertising here.

A+++++ Easily one of the best ad partners

  • Communication 10/10
  • Payments 10/10
  • Profesionality 10/10
  • Technicals 10/10
  • Dedication 10/10

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

blog-monitoring
Blog
May 21, 2024

Blog Monitoring & Invalid Traffic Detection: Making it Work!

Read More
google-io-2024- AI Overviews
Blog
Last updated: May 20, 2024

Google’s AI Overviews’ Scary Impact on Publishers

Read More
Blog
May 15, 2024

What’s the Highest Paying Ad Network for Site & App Monetization?

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now