Datorama becomes part of the Salesforce family

Ad Industry News
Last updated: August 21, 2019 | by son_m2
Datorama becomes part of the Salesforce family thumbnail1

This post was most recently updated on August 21st, 2019

Salesforce has acquired cloud-based and AI marketing platform Datorama for an estimated amount of $800 million during July 2018. In this week’s ad ops video, we take a closer look at the acquisition and provide further details on how Datorama could be integrated within the Salesforce marketing cloud.

Subscribe to our YouTube channel for weekly video updates!

Video transcription

Recently, Salesforce acquired Datorama, a cloud-based AI marketing platform, for $800 million.

The Dataroma brand will be integrated into Salesforce’s Marketing Cloud and incorporate richer analytics for their customers.

Combining the power of Salesforce’s enterprise offering with Datorama’s impressive cloud analytics suite will help Salesforce compete in the red-hot big data arena.

With the acquisition, Salesforce can now help world-renowned brands like Pepsi, Trivago & Unilever understand their marketing data better and expand across different platforms.

Many believe Salesforce saw Datorama’s AI focus and integration with Amazon’s voice technology as a vast potential for their business.

In 2017, Jay Wilder reported that Amazon Alexa integration would enable Datorama to do more complex analysis of data.

Dataroma also launched Data Canvas in June which helps marketers create dashboards to tell stories using data and AI.

Source: https://www.mediapost.com/publications/article/322256/salesforce-to-acquire-datorama-artificial-intelli.html

Recommended Reading

why-are-blank-ads-appearing
Ad Optimization
April 17, 2025

Why are Blank Ads Appearing?

Read More
ad-fill-rates
Ad Optimization
Last updated: April 18, 2025

Ad Fill Rates: How low can they go?[+5 Ways to Maximize Fill Rate]

Read More
programmatic-vs-direct-deals
Blog
April 11, 2025

Programmatic vs Direct: Which Ad Strategy Earns Publishers More

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now