You generate 1M+ monthly pageviews and need advanced protection against invalid traffic and policy violations
You want real-time detection and blocking of bots, scrapers, and suspicious traffic sources before they reach your ad server
You want to reduce termination risk from Google and other advertising partners
You want full visibility into traffic quality, so you can earn advertiser trust, unlock premium demand, and increase Session RPMs
Traffic Cop Premium combines AI-powered analysis, automated mitigation, and policy protection with expert support to go beyond detection. We don’t just flag threats, we help you maintain a fraud-safe monetization environment.
You can cancel your account at any time. If you cancel during a billing cycle, your account will remain active until the end of the current billing period.
Explore the value of our PubGuru and Traffic Cop bundle
Book a callTraffic Cop is an award-winning invalid traffic (IVT) solution designed specifically for ad-monetized publishers. Powered by advanced machine learning and algorithms, it combats ad fraud by detecting and blocking malicious bots, scrapers, crawlers, proxy/data center traffic, and click spam. This proactive protection prevents costly revenue deductions (clawbacks) and shields publishers from Google account bans.
Traffic Cop offers two modes tailored to a publisher’s specific fraud risks. Measure Mode provides continuous IVT monitoring, diagnostics, and risk visibility without interrupting monetization workflows. Block Mode is a real-time defense option designed for those facing active deductions or compliance risks; it automatically intercepts and blocks fraudulent clicks or impressions. As an optimization feature, Block Mode automatically pauses when IVT levels drop below 3% for two consecutive hours.
Traffic Cop uses more than 140 invalid traffic signals to stay ahead of sophisticated digital fraud. It successfully identifies and neutralizes residential proxy mitigation, click farms, fake devices and emulator spoofing, automated scripts, simulated browsing behaviors, and preloaded non-human traffic.
Traffic Cop’s integrated Ad Policy Grader automatically scans web environments for over 80 structural Google ad policy violations. It visualizes and reports major compliance culprits—such as ad stacking, hidden ad units, and abusive ad rendering classifications—and provides actionable troubleshooting recommendations so publishers can self-correct issues before facing penalties.
For Multiple Customer Management (MCM) partners, Google Certified Publishing Partners (GCPPs), and ad tech vendors, traffic integrity is critical to sustaining advertiser trust. Traffic Cop provides a multi-account dashboard to centrally manage client portfolios, automates the screening and vetting of new publisher leads, and blocks network-wide IVT to protect the provider’s overall Google Health Score.
The Traffic Cop API is a lightweight, developer-friendly RESTful integration built for environments where traditional JavaScript tags cannot run. It provides instant, real-time risk scoring and threat flags, making it ideal for securing mobile apps, streaming CTV/OTT platforms, server-side ad wrappers, and backend server-to-server logic.
Yes. Because the Traffic Cop API delivers real-time threat signals and risk data to backend servers, developers can leverage it to safeguard critical non-ad workflows. This includes blocking automated bots from checkout pages, coupon scraping, fake account registrations, form submission abuse, and shopping cart manipulation.
Standard eligibility for Traffic Cop requires only that a publisher be running digital ads on their site. For higher-tier needs, Traffic Cop Premium is custom-priced starting at $720/month. It is optimized for enterprise publishers and ad tech platforms generating over 1 million monthly pageviews who require maximum automated traffic mitigation, click abuse protection, and dedicated support from a white-glove Partner Success Squad.
