Facebook shifts towards Instagram Stories for brand advertisers

Ad Industry News
Last updated: July 12, 2019 | by Kean Graham
Facebook shifts towards Instagram Stories for brand advertisers

This post was most recently updated on July 12th, 2019

Facebook is switching its focus from promoting news feed ads to brand advertiser to Instagram Stories. Find out why Facebook is making the switch and see some impressive statistics with regards to the Facebook and Instagram user base.

Watch the video below for all the details.

Subscribe to our YouTube channel for weekly video updates!

Video transcription

Facebook is focusing on Instagram stories, instead of pitching brand advertisers on the news feed.

Brands are losing interest in the news feed as they see it as a place for direct response ads and not premium brand placements.

Studies initially showed great promise for brand awareness campaigns on Facebook.

However, once third-party analysis was conducted, brands started to see a different picture.

Advertisers have had concerns about whether the news feed is a brand safe environment and if their ads were being seen.

More users are moving over to Instagram as the app growth is four times that of Facebook year over year.

Market value for Facebook dropped $120 billion when announced that growth would slow down.

Instagram Stories is what Facebook sees as it’s next big revenue driver now with over 400 million daily users.

Vertical video is still very new and has low demand.

Brands usually pay influencers to produce organic stories since production costs are lower.

Facebook’s news feed engagement has drastically decreased after the news feed algorithm update in early 2018.

With Instagram, the user has 3x the engagement of Facebook.

Source: https://digiday.com/marketing/news-feed-user-growth-slowing-facebook-revs-pitch-instagram-stories/

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

"Working with MonetizeMore has been a transformative experience as they helped to increase my overall revenues by over 180%"

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

highest-earning-ad-sizes
Ad Optimization
March 27, 2023

The Top 5 Ad Sizes That Generate the Most Revenue in 2023

Read More
how-to-use-chatgpt-make-money
Blog
March 22, 2023

The Ups and Downs of ChatGPT for Publishers| Maximize Your Revenue…But at What Cost?

Read More
fake-traffic
Traffic Cop
Last updated: March 22, 2023

The High Cost of Fake Traffic: $143 Billion Gone

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk
Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now