Recently Oath decided to follow a similar approach taken by Google and consolidate a group of their product platforms into a single offering.
They’ve taken BrightRoll, ONE by AOL and Yahoo Gemini and combined it into Oath Ads Platforms. Find out more about the ad tech suite and what it offers for advertisers and publishers below.
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Video transcription
Verizon’s Oath announced their rebranded offering Oath Ad Platforms earlier this week.
The Oath Ad Platform is a simplified suite of ad tech for advertisers and publishers.
Consolidating their BrightRoll, ONE by AOL and Yahoo Gemini platforms into a single offering.
Oath integrated their data, inventory, ad units, and programmatic algorithms into this suite.
Their unified DSP also offers access to connected TV, native and other unique ad formats.
Solutions offered by Oath Ad Platforms include the following:
Helping brands focus on the driving factors of their business such as customer acquisition and brand building.
With their DSP, marketplaces, and exchanges advertisers can get access to tools and data they need to connect with customers.
For publishers, Oath Ad Platforms offers a solution for publishers with an omnichannel focus including video, broadcasting and app publishers.
Publishers get access to premium advertisers within Oath with revenue and video management solutions.
With diversified monetization, customization and controls publishers can build experiences users will enjoy.
Oath plans to launch more publisher tools such as the Oath Ads SDK in 2019.
Source: https://www.businesswire.com/news/home/20180910005298/en/Oath-Unifies-Ad-Tech-New-Brand-Adds
