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video programmatic guaranteed
Ad Industry News
Last updated: July 31, 2020

Video Programmatic Guaranteed On The Rise

With the rise of on-demand video streaming services, it's no surprise that digital video programmatic is seen as the next emerging ad platform. We take…

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More Than 50% Of Publishers Use Data To Increase Traffic
Ad Industry News
Last updated: September 19, 2019

More Than 50% Of Publishers Use Data To Increase Traffic

Over 300 executive from publisher companies were polled on how they utilize audience data in their business. In this week's ad ops video, we take a…

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Mobile ad spend in Europe hits €10bn for 2018 small
Ad Industry News
Last updated: July 12, 2019

Mobile ad spend in Europe hits €10bn for 2018

IAB recently published a report that covered digital advertising statistics in Europe. Mobile ad spend for the first half of 2018 has gone past €10bn, and despite GDPR…

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Spotify Utilizes Programmatic Advertising For 25% Of Its Revenue
Ad Industry News
Last updated: August 7, 2020

Spotify Utilizes Programmatic Advertising For 25% Of Its Revenue

Business for Spotify is booming! The audio giant recently announced that programmatic advertising (find out more about it here) is currently generating 20-25% of its…

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Tinder programmatic ads
Ad Industry News
Last updated: September 6, 2021

Tinder decides to sell programmatic ads with Google

Tinder recently decided to start using Google technology to sell their ad inventory programmatically. However, ads do not make up most of their revenue, subscriptions…

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PMP & Programmatic Guaranteed Growing In Popularity With Buyers
Ad Industry News
Last updated: July 12, 2019

PMP & Programmatic Guaranteed Growing In Popularity With Buyers

The use of Preferred (PMP) and programmatic guaranteed deals by buyers are on the rise as brands continue to take data ownership, brand safety, and…

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PrivacyChain IAB
Ad Industry News
Last updated: February 12, 2026

Privacy Blockchain Protocol Released By IAB Tech Lab

The IAB Tech Lab is testing blockchain protocols for managing user data consent. LiveRamp developed a blockchain protocol called PrivacyChain and donated it to the…

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Reddit reaches 1 billion monthly video views thumbnail
Ad Industry News
Last updated: July 12, 2019

Reddit reaches 1 billion monthly video views

Reddit reached one billion monthly video views by adding a native video player feature to its platform. With this video player, users can upload videos…

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Condé Nast launches a women's video network
Ad Industry News
Last updated: July 12, 2019

Condé Nast launches a women’s video network

Condé Nast is launching a new video network through Glamour to target women only. With the launch of the video network, they will be releasing…

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