A few days ago publishers were freaking out over new developments within the Facebook algorithm when they saw scary drops in reach and traffic on…
Facebook Instant Articles offers a unique way for website publishers to make use of fast page load speeds, increased social sharing and decreased page abandonment…
There are countless blogs out there talking about how dynamic allocation works but none of them is telling the truth. Google has always been conspicuously…
What is Yield Management? Yield management is an attractive solution to how publishers can sell their inventories. Various yield management strategies allow publishers to maximize…
dmexco: 115 seminars, 7 seminar rooms, conference halls, startup alleys and 1 giant event. The 2017 Digital Marketing Exposition and Conference is a two-day jam-packed…
As we all know, ad fraud is a type of scam which fools advertisers into paying for something worthless such as fake traffic or even…
Often publishers use the same ad networks over long durations of time, but still, wonder if their site has reached its maximum potential. Maybe you're…
Ad optimization is the process of optimizing the impact of a website’s ads and maximizing its revenue potential. Having a dedicated ad optimizer for each…
Safe frames is a technology to enhance the delivery of ads on websites and allow the measurement of viewable impressions. By using Safe frames, you…
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