Part of your monetization success in serving ads comes from your choice of tools or online weaponry. The most solid foundation of any ad serving…
Last year, header bidding became a significant factor in the ad industry. Since then it has completely disrupted programmatic advertising. Multiple ad tech companies have…
Here is a common gripe of every new website publisher. You need to both earn from ad revenues and improve your site user’s experience. These…
Recently a new standard was published by IAB (Interactive Advertising Bureau) aimed at putting a stop to counterfeit ad inventory. Google contacted its partners, including…
Publishers often face a never-ending battle trying to stay compliant with all the relevant AdSense policies on their website. Many times ads get removed, and…
Many publishers dread the infamous AdSense account ban. A quick Google search will result in endless discussions regarding the topic. Publishers often want to know…
Making the most out of your ad network partnerships is often a two-way street. While your chosen ad network has certain criteria that make them…
PubGuru supports revenue attribution in multiple areas. What is UTM Tracking? UTM Tracking (short for Urchin Tracking Module) is a method of attributing revenue to…
Bid scaling is used to make all bids compete in the auction as an apples-to-apples comparison based on the net amount paid to the publisher.…
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