At MonetizeMore, we use numerous key-value pairs (KVPs) to pass information for targeting and tracking in the ad stack. Here's what each KVP means: m2_bidder:…
Google’s move to finally have native ad units available across all platforms has received an overwhelming welcome from publishers big and small all over the…
Have you noticed your Ad Exchange line items stopped working recently? Chances are, Google has deprecated your Ad Exchange tags. As of October 15th, Ad…
Redirect ads are costly and remain to be one of the biggest issues publishers face. They can hurt viewability, user experience, engagement, CPMs, and ultimately…
For this week, as part of our Programmatic Ad Ops Deep Dive series, we've taken a closer look at the beauty website StyleCraze.com. With this…
With SSP’s (Supply Side Platforms) hidden fees and manipulative auctions, publishers, buyers, and ad tech companies are now starting to switch to first-price header bidding…
Internet usage is shifting to mobile-first where page loading speed is critical. You need a fast website to engage users, and if your site is…
Why discrepancies can ruin your publisher business and how to fix the issue The process of directly selling your campaigns can often be a long…
Driving a programmatic strategy has become so much more sophisticated these days with header bidding, Google Exchange Bidding, and server-to-server setups. Ad optimization has moved…
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