You've just shipped a masterpiece. The migration to your modern JavaScript stack, whether built on React, Vue, or Nuxt, is complete. The transitions are fluid,…
Key Takeaways Short-term spikes after switching ad revenue platforms are usually temporary, as DSPs, cookie syncing, and price floors need 30 to 60 days to…
Ad revenue from Google AdSense & Ad Exchange is falling, so publishers can’t rely on old habits to keep earnings strong. To grow and protect…
A practical guide for app developers and publishers, verified against independent industry benchmarks Most app developers assume that using AdMob means they are already tapping…
For years, Latin America (LATAM) was the "wild west" of digital advertising for publishers. Low competition and high growth made it a gold mine for…
PubGuru Ad Inspector (PGAI) is a tool used to identify and resolve issues and opportunities on publisher sites. PGAI’s latest version is built on a…
The holiday season is upon us! Thanksgiving is over. Black Friday has come and gone. Christmas songs are playing — for better or for worse…
In 2019, Google initially announced plans to phase out third-party cookies in Chrome by 2022 in the interest of protecting user privacy. However, after multiple…
Los anuncios interscroller han sido un paso revolucionario, que combina magistralmente una monetización lucrativa con una experiencia de usuario estelar. Con la llegada del algoritmo…
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