Should You Use DFP Safe Frames? Benefits, Examples & More Explained

Ad Optimization
Last updated: September 14, 2021 | by Kean Graham
Google DFP safe frame container

This post was most recently updated on September 14th, 2021

Should You Use DFP Safe Frames? Benefits, Examples & More Explained MonitizeMoreSafe frames is a technology to enhance the delivery of ads on websites and allow the measurement of viewable impressions.

By using Safe frames, you can protect your site and users from having a degraded experience due to faulty advertisements.

Become an ad ops guru with PubGuru University! Get our School Of AdSense, Ad Exchange, and Google Ad Manager courses for only $199! Click Here To Enroll

What is a safe frame container and how does it work?

It starts with an <iframe>. Banner ad contents are delivered from the advertiser or ad network to publisher websites via an iframe. An iframe is like a window placed on websites with a clear view of content produced by an advertiser or network. Iframes provide very inflexible advertising. Sizes and shapes can’t be changed on their own. Therefore, rich media ads can’t take place anywhere but inside an ordinary iframe ad.

Here’s where Javascript comes to the rescue. Javascript can read and change almost anything on a publisher’s webpage. This means publishers have to trust that advertisers or ad networks are providing safe ads and not ads that can spy on credit card information once a user types into a form.

Safe Frames provide single and unified mechanisms for advertisers to deliver rich media ads to websites that enable consumer protection, rich interaction, and publisher control.

Benefits

Consumer Protection

The publisher chooses what to share when ad content is served and can guard sensitive consumer data like personal email addresses, passwords, or even banking information.

Publisher Control

Publishers can choose what website information (if any) should be exposed to which advertisers and vendors.

Publisher Efficiency

Publishers can provide rich interaction from advertisements delivered to an iframe while having the control that prevents ad code from breaking page function. Enabling rich media inventory within safeframes improves revenue potential while keeping operational costs under control.

No mobile redirects

As Safe Frames can’t change ad sizes, ads can’t redirect to another URL. Especially with mobile where redirects usually happen. The flexibility of ads is restricted. With this restriction, it can help block malvertising from being distributed from any creatives.

The caveat to this is not all ad networks are compatible with this technology since it’s relatively new. So it is crucial to always check with your ad network before you deploy their creatives in DFP as Google safe frames tend to block URL transparency which is a big issue for many ad networks.

Conclusion

Is your site getting hit with mobile redirects and other fraudulent demand? Are you struggling to set up safe frames in Google Ad Manager? Let MonetizeMore help! Our teams of ad ops experts can help with any ad ops issue and optimize your ad inventory! Sign up for a Starter account at MonetizeMore today!

A+++++ Easily one of the best ad partners

  • Communication 10/10
  • Payments 10/10
  • Profesionality 10/10
  • Technicals 10/10
  • Dedication 10/10

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

google-io-2024- AI Overviews
Blog
May 16, 2024

Google’s AI Overviews’ Scary Impact on Publishers

Read More
Blog
May 15, 2024

What’s the Highest Paying Ad Network for Site & App Monetization?

Read More
in-game-advertising-how to-monetize-game
Blog
May 14, 2024

In-Game Advertising: How to Monetize Game Sites & Apps?

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now