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dynamic allocation 2017
Ad Optimization
Last updated: September 6, 2019 | by son_m2

What You Know About Dynamic Allocation is Wrong

There are countless blogs out there talking about how dynamic allocation works but none of them is telling the truth. Google has always been conspicuously…

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top yield management strategies
Ad Optimization
Last updated: September 1, 2021 | by son_m2

Top 5 Yield Management Strategies That Will Boost Profitability

What is Yield Management? Yield management is an attractive solution to how publishers can sell their inventories. Various yield management strategies allow publishers to maximize…

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brand safety for advertisements
Ad Quality
Last updated: September 21, 2023 | by Kean Graham

The Importance Of Advertisement Brand Safety

A lot of leading publishers and advertisers have launched brand safety initiatives to revamp the trust within the digital advertising world and supply chain. Initially, brand…

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The Ad Tech Guide to Dmexco 2017
Events
Last updated: July 25, 2019 | by son_m2

The Ad Tech Guide to Dmexco 2017

dmexco: 115 seminars, 7 seminar rooms, conference halls, startup alleys and 1 giant event. The 2017 Digital Marketing Exposition and Conference is a two-day jam-packed…

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6 Ways to Check Ad Quality For Fraud
Ad Fraud & Invalid Traffic
Last updated: July 16, 2019 | by son_m2

6 Ways to Check Ad Quality For Fraud

As we all know, ad fraud is a type of scam which fools advertisers into paying for something worthless such as fake traffic or even…

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Ad ops set up
Header Bidding
Last updated: January 9, 2020 | by son_m2

How to Evaluate If Your AdOps Setup is Working for You (Header Bidding VS Waterfall)

Often publishers use the same ad networks over long durations of time, but still, wonder if their site has reached its maximum potential. Maybe you're…

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dedicated ad optimizer benefits
Ad Optimization
Last updated: August 15, 2019 | by son_m2

Benefits Of Having a Dedicated Ad Optimizer

Ad optimization is the process of optimizing the impact of a website’s ads and maximizing its revenue potential. Having a dedicated ad optimizer for each…

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Google DFP safe frame container
Ad Optimization
Last updated: September 14, 2021 | by son_m2

Should You Use DFP Safe Frames? Benefits, Examples & More Explained

Safe frames is a technology to enhance the delivery of ads on websites and allow the measurement of viewable impressions. By using Safe frames, you…

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Top 5 Ad Revenue Boosting WordPress Plugins For 2017
Blog
Last updated: September 21, 2023 | by Kean Graham

5 Ad Revenue Boosting WordPress Plugins

There are many strategies for increasing ad revenues. Choosing the right theme, perfecting ad placement, using multiple ad formats to entice different types of visitors,…

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