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AdSense Ad Optimization
Last updated: September 20, 2019 | by Kean Graham

AdSense’s Support for SSL-Compatible Ad Tags

Until recently, Google AdSense and DoubleClick Ad Exchange ads couldn't run on HTTPS pages. This meant that sites that had valid reasons for using HTTPS…

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Ad Exchange Ad Optimization
Last updated: July 24, 2019 | by Kean Graham

Ad Exchange’s Unified Language Settings

Google offers many different products and services, and since it has many international customers, these products and services support many languages. However, individual Google products…

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Ad Blocking
Last updated: July 19, 2019 | by Kean Graham

The Cost of Ad Blockers

As Forbes reported in August 2013, the use of ad blockers is on the rise. An ever-increasing number of site visitors are using ad blockers…

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AdSense Ad Optimization
Last updated: January 18, 2023 | by Kean Graham

Tips for Getting Approved to AdSense

To get approved for AdSense (and DoubleClick Ad Exchange), your site needs to meet some basic criteria. If you're finding that your site is getting…

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frequency_caps
Ad Optimization
Last updated: September 24, 2019 | by Kean Graham

Use Frequency Caps to Avoid Diminishing Returns

Individual ads are much less valuable when displayed to a site's visitor for the second, third, or even greater time. This makes sense, of course;…

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Ad Exchange Ad Optimization
Last updated: July 18, 2019 | by Kean Graham

Why Ad Exchange Ads are Better

Google AdSense is good enough for a lot of publishers who simply want to run ads and monetize their websites. Google's AdSense bidding system will…

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Uncategorized
Last updated: August 14, 2024 | by Kean Graham

Increase Your AdSense Revenue by Losing Weight

Page weight, that is. The heavier — and therefore slower — your site is, the less AdSense revenue your site will bring in. The reason…

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AdTech Industry Definitions
Last updated: July 18, 2019 | by Kean Graham

Page RPMs vs. Matched RPMs

A common error is to conflate page RPMs and matched RPMs. If you confuse these two ways of measuring ad revenue and then compare them…

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Google Analytics
Last updated: August 22, 2019 | by Kean Graham

Discrepancies in Analytics Reports

Analytics reports from different sources can produce widely differing results based on how they measure data points. Be careful of comparing apples to oranges when…

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