This post was most recently updated on August 2nd, 2019
We strongly suggest that you apply the recommended minimum CPM when setting the rules for your ad units. Why? Because Google, more than anyone else, knows what CPMs are likely to bring in the highest rates of return. They use their massive pools of data to help publishers optimize their CPMs, but they aren’t doing it out of selfless motivations.
When publishers make money, Google makes money. And the more you make money from Google AdSense or Ad Exchange ads, the more likely you are to continue running their ads and helping Google’s customers buy ads.
Note that the new minimum CPM will take up to 24 hours to take effect.
We highly recommend that you use the minimum CPM graphs to keep track of your monthly CPMs on a visual basis. Here’s how to make sense of the CPM graphs:
You can click the blue text “Min CPM values” in the appropriate category to set optimization levels (e.g., Optimize Both, Optimize Anonymous or Optimize Branded). You can also click “Apply recommendation” to optimize the CPMs for the appropriate optimization category. If you choose to do so, you can set a custom CPM value based on the analysis of the Anonymous and Branded trends. To use these custom values, manually enter the value into the “Change to” field, which displays the current CPM value.
You can then set your optimal Min CPMs by clicking the blue monetary values next to the “Change to” field. To select both recommendations at once, click the blue monetary values to set your optimal Min CPMs. Getting a handle on the complexities of minimum CPMs is made even easier by Ad Exchange’s powerful Minimum CPM recommendations and controls.
You should have a firm understanding of what your minimum CPMs are, what they should be to optimize your revenue and weak spots in your ad revenue chain. For help in optimizing your revenue, contact us today. We help our clients increase their ad revenue by 25-50%, and we’d love to help you do the same.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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