This post was most recently updated on July 19th, 2019
Imagine this scenario: you’re browsing your website, and you see an ad that totally clashes with the image you’re trying to portray. For example, in an article about feminism, an ad runs about “easy ways to pick up women”. Disaster! What do you do?
Luckily, Google’s Publisher Toolbar, a downloadable chrome extension, makes it easy to report and block ads from your website without ever touching the dashboard. Gone are the days of logging into the dashboard and finding a difficult-to-find option to block an ad.
In addition to easy blocking and reporting controls, the Chrome toolbar provides up-to-date information on your account with an overview of earnings and performance.
The Google Chrome Publisher Toolbar can be accessed from the Chrome browser with an account overview pop-up icon. This makes for a much easier workflow than the old method of logging into your dashboard every time you want to make a change. When you’re logged into the Google Publisher Toolbar, you can also perform a “test click” without counting clicks as ad spam, so you can see what happens when you click on an ad.
The ad detail window gives site owners the power to control the ads on their sites and is accessible from any overlay. This tiny, powerful window provides you with controls to do the following:
When you block by URL, you prevent specific URL to appear on the site.
When you block by the ad, you prevent individual ads from appearing on the site.
Blocking by Ad Network prevents ads from a Google-certified ad network from showing on the site.
Google Publisher Toolbar can be an incredibly powerful tool for managing the ads on your site. Use it to your advantage!
He is the resident expert in Ad Optimization covering areas like Adsense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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