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Monetization Tips & Guides
Last updated: August 12, 2022 | by Kean Graham

Direct Sales Growth from an Unexpected Source

Most online publishers think remnant ad inventories are the failure portion of a website that the direct sales team couldn’t sell. Well, remnant inventories are…

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Monetization Tips & Guides
Last updated: December 9, 2022 | by Kean Graham

Is Behavioral Advertising Right for your Site?

“With great power comes great responsibility” The power of the internet especially when advertising is immense. The amazing things publishers know and can learn about…

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5 important ad metrics to check often
Ad Optimization
Last updated: February 7, 2024 | by Kean Graham

5 Important Ad Metrics To Check Often

Your ad metrics should be the basis of your online strategy. They are the window to your users' behavior. It is important to analyze these…

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