To understand what a Prebid wrapper is you first need to understand the fundamental building blocks like header bidding, Prebid and header wrappers. What is…
IAB recently published a report that covered digital advertising statistics in Europe. Mobile ad spend for the first half of 2018 has gone past €10bn, and despite GDPR…
“Al comienzo, me encontraba trabajando para otras 3 empresas online part-time, además de mi trabajo “fijo” en una oficina en Belo Horizonte, Brazil. Postulé a…
One common question we get from publishers is whether they can run up impressions using refreshes, single-page-apps (SPA), or short-form content (articles, slideshows, top lists,…
When it comes to ad optimization, we have tried many WordPress plugins. However, there’s only one that stands out: Advanced Ads. Ad optimization and management…
Business for Spotify is booming! The audio giant recently announced that programmatic advertising (find out more about it here) is currently generating 20-25% of its…
With the internet’s reach growing and devices, as well as internet connections, used being widely different on each continent, the need for responsive ads is…
Tinder recently decided to start using Google technology to sell their ad inventory programmatically. However, ads do not make up most of their revenue, subscriptions…
Google’s move to unify Ad Exchange (AdX) and Doubleclick for Publishers (DFP) has streamlined a lot of ad optimization processes. The tool which is now…
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