You won’t find many people who will try to argue that digital advertising is in a healthy place right now. In the United States alone,…
The use of Preferred (PMP) and programmatic guaranteed deals by buyers are on the rise as brands continue to take data ownership, brand safety, and…
Over the last few years, new technology has swept through the publisher industry called header bidding. The result was a shift in control in an…
What does Traffic Cop do and what happens when it detects invalid traffic? Traffic Cop is built to detect invalid traffic (IVT), usually bots or…
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The IAB Tech Lab is testing blockchain protocols for managing user data consent. LiveRamp developed a blockchain protocol called PrivacyChain and donated it to the…
Reddit reached one billion monthly video views by adding a native video player feature to its platform. With this video player, users can upload videos…
Condé Nast is launching a new video network through Glamour to target women only. With the launch of the video network, they will be releasing…
Latin America is a group of 21 countries located south of the US-Mexico border. Over the past few years the Latin American region, also known…
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