The first step of running a header bidding solution on your website is to sign up with an ad network/SSP that maintains the ability to run…
The Reuters Institute for the Study of Journalism conducted research with regards to publishers in Europe to discover some of their main concerns and the…
Viewability is a metric used in digital advertising for tracking impressions that can be seen or viewed by users. Just because an ad served in…
Google together with cybersecurity company White Ops, discovered an ad fraud scheme that shocked the digital advertising industry. The scheme went on for around three…
The best season for advertising is here, and buyers are also shopping, not for goods but website traffic. Compare it with an employer looking for…
Blank impressions, blank ads or unfilled impressions are all interchangeable terms in Google Ad Manager. These occur when no ad is served in an ad…
With the rise of on-demand video streaming services, it's no surprise that digital video programmatic is seen as the next emerging ad platform. We take…
Over 300 executive from publisher companies were polled on how they utilize audience data in their business. In this week's ad ops video, we take a…
Most publishers who try to monetize their websites start with what is considered the most popular advertising network, Google AdSense. AdSense helps publishers or website owners…
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