Why DFP Yield Reports are Your Best Friend

Have you ever noticed that option in your reports page that popped up at the bottom of the left hand side? Have you ever checked…

Ad Network Reviews, Tips & Guides

Last updated: September 5, 2019 | by Kean Graham

How to Block Ads with a Multiple Ad Network Strategy

As a publisher, it is difficult to track down unwanted ad creatives and block ads when running many ad networks simultaneously. It is essential to…

Monetization Tips & Guides

Last updated: September 5, 2019 | by Kean Graham

How to Monetize Directory Sites

Directory (listing) sites generally have a very specific page structure and the users follow behavioral patterns. In order to monetize directory sites to an optimal…

AdSense Ad Optimization

Last updated: September 12, 2021 | by Kean Graham

How to Become a Google AdSense Preferred Publisher?

To become a Google AdSense preferred publisher means huge opportunities to boost your site’s ad revenue. When you become an AdSense preferred publisher you get…

DoubleClick For Publishers / Google Ad Manager Ad Optimization

Last updated: October 21, 2019 | by Kean Graham

Are the New DFP Ad Tags (GPT’s) Decreasing Your Ad Revenue?

After hearing all the exciting news and new features of the new DFP ad tags (aka. Google Publisher Tags), how could a publisher not want…

Ad Optimization

Last updated: September 5, 2019 | by Kean Graham

How Much Time Should You Put Into Ad Optimization?

It’s a sad story that most publishers spend the majority of their time on traffic generation when there are so many low hanging fruits on…

Ad Optimization

Last updated: October 21, 2019 | by Kean Graham

What Do the New Google Publisher Tags Do Anyways?

You’re probably thinking, oh great! Google is forcing another change to Google publisher tags down our throats to cover their own interests. While you may…