Managing Channels in the New Google Ad Exchange

In the new Google Ad Exchange interface, you can group your inventory into channels in order to help buyers find your inventory. Your channels can use signals such as geographic locations, sites, and sizes to help market your inventory as efficiently as possible. The channel feature is an integral part of any successful monetization strategy.

Here’s how you create a channel in the new Ad Exchange interface:

  1. Click on the Inventory tab.
  2. Click “Channels” in the lefthand sidebar.
  3. Click “New Channel”.
  4. Select a publisher name and enter a channel name.
  5. Set how you’d like to target the inventory.
  6. Save your channel.

You can use your channels to ensure that only certain buyers can see certain ads, which means that your buyers will be able to reach their target demographics even more easily. By defining clearly delineated channels, you’re more likely to reach a 100% fill rate.

Contact us today to see how MonetizeMore can help you optimize your ad inventory with channels.

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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