The Cost of Ad Blockers

Ad Blocking
Last updated: July 19, 2019 | by Kean Graham

This post was most recently updated on July 19th, 2019

As Forbes reported in August 2013, the use of ad blockers is on the rise. An ever-increasing number of site visitors are using ad blockers to avoid seeing ads, including Google AdSense and Ad Exchange ads. This can bode poorly for your business if your site runs on ad revenue.

If you don’t know the extent of the problem, you should first figure out how many of your visitors are using ad blocking tools. We recommend installing PageFair, a free tool that will help figure out precisely how much money you’re losing to ad blockers.

But what to do once you know how much money you’re losing? There are many different approaches one can take; years ago, Ars Technica prevented users with ad blocking turned on from viewing the site, a decision they later reversed. Another more common approach is to display a banner to users with ad block turned on admonishing them to turn it off.

Both of these measures have proven effective to different publications, but it’s up to you to determine which one would sit best with your audience; you don’t want to alienate a core segment of your audience just to reclaim a few dollars — penny wise, pound foolish.

We optimize our customers’ revenue by 25-50%, and we’d love to help you do the same. Contact us today to learn more about how we can help your online publication beat the cost of ad blocking tools.

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