This post was most recently updated on August 16th, 2019
Google has introduced a new beta feature in DoubleClick for Publishers: bulk tag editing. This feature can help you optimize your ad networks, so we recommend you try it. Here’s a brief overview of what you can use it for and how it can help you optimize the ads you run on your website.
When you use bulk tag editing, you can change some of the same parameters across multiple ad network tags. So, for example, if there’s a chunk of ad tags for which you’d like to edit the same tag to reflect the same thing, you can do so with this new beta feature. You can edit any of the following parameters: Frequency Cap, CPM, Daily Cap, Start, and End date. Note, however, that this feature is not applicable to archived tags.
If you’d like to edit multiple ad tags to reflect the same thing, here’s how to do it:
That’s it! Once you go through these steps, your tags are all tweaked and ready to go. Use this new beta feature to your advantage — it can be a really great way to experiment with changes across the board on your ad tags.
There are a few specific factors to keep in mind when bulk-editing.
Keep these tips in mind when using the bulk-edit feature in DoubleClick for Publishers:
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Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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