Bulk Tag Editing in DFP

DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: August 16, 2019 | by Kean Graham
Bulk tag editing in DFP

This post was most recently updated on August 16th, 2019

Google has introduced a new beta feature in DoubleClick for Publishers: bulk tag editing. This feature can help you optimize your ad networks, so we recommend you try it. Here’s a brief overview of what you can use it for and how it can help you optimize the ads you run on your website.

When you use bulk tag editing, you can change some of the same parameters across multiple ad network tags. So, for example, if there’s a chunk of ad tags for which you’d like to edit the same tag to reflect the same thing, you can do so with this new beta feature. You can edit any of the following parameters: Frequency Cap, CPM, Daily Cap, Start, and End date. Note, however, that this feature is not applicable to archived tags.

Steps to Bulk-Edit Ad Network Tags

If you’d like to edit multiple ad tags to reflect the same thing, here’s how to do it:

  1. Go to the “Tag Manager” tab.
  2. Select “Manager” under “Tags”
  3. Select the tags you want to bulk-edit (selecting more than one tag automatically activates the bulk edit functionality).
  4. Click “Bulk Edit”.
  5. Choose the parameters you want to bulk edit and set their corresponding values. For example, you can change the Frequency Cap for all of the tags selected.
  6. Click “Save”.

That’s it! Once you go through these steps, your tags are all tweaked and ready to go. Use this new beta feature to your advantage — it can be a really great way to experiment with changes across the board on your ad tags.

Conflicting Changes

There are a few specific factors to keep in mind when bulk-editing.

Keep these tips in mind when using the bulk-edit feature in DoubleClick for Publishers:

  1. If you choose tags with different currencies, then the CPM parameter is disabled. This is because the currency values won’t match up.
  2. If you choose tags with start dates in the past, the Start Date parameter is muted. This is because the date has already passed, so selecting a different start date would result in conflicts.
  3. If you select the same value for a particular field in every tag, the bulk editor will recognize that value as the default and disable that field. This provides you with more visibility on what’s already in common and what else needs to be bulk edited.
  4. When you bulk-edit inventory, you can choose to either include or exclude inventory segments.

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