As a publisher, you're always trying to improve your site's performance be it from a monetization, layout, or user experience perspective. Previously you might have…
#1: Each ad should be consistent and labeled with “Advertisement.” HowStuffWorks.com is risking to get banned by Google AdSense / Ad Exchange for ad placement…
#1: Each ad should be consistent and should be labeled with “Advertisement.” Otherwise, Thoughcatalog.com is at risk of getting banned by Google for ad placement…
Google’s move to finally have native ad units available across all platforms has received an overwhelming welcome from publishers big and small all over the…
For this week, as part of our Programmatic Ad Ops Deep Dive series, we've taken a closer look at the beauty website StyleCraze.com. With this…
Why discrepancies can ruin your publisher business and how to fix the issue The process of directly selling your campaigns can often be a long…
Driving a programmatic strategy has become so much more sophisticated these days with header bidding, Google Exchange Bidding, and server-to-server setups. Ad optimization has moved…
There are countless blogs out there talking about how dynamic allocation works but none of them is telling the truth. Google has always been conspicuously…
What is Yield Management? Yield management is an attractive solution to how publishers can sell their inventories. Various yield management strategies allow publishers to maximize…
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