Most websites that exist use JavaScript while the internet contains millions of JavaScript functions that are developed to fulfill specific needs. Almost any publisher, in…
Unlike display advertising, video ad serving uses pass backs differently. For a display ad request to an ad server, only one winning ad is returned in…
In the world of programmatic advertising, there are numerous strategies for a publisher to maximize site revenue. One major factor a publisher must always consider…
Every publisher values his site’s content and metrics. Whether it's an impressive low bounce rate or a high ad viewability score, publishers always try to…
Scammers have become very smart at hiding their identities, making it difficult for publishers to track them down. As a publisher, the last thing you'd…
The primary objective of planning your ad stack is to maximize revenue by filling up as much of your inventory as possible with high CPM…
A safe frame is a technology that enhances the delivery of ads on websites and protects a site, and it's users from bad experiences due to…
As a publisher, you're always trying to improve your site's performance be it from a monetization, layout, or user experience perspective. Previously you might have…
#1: Each ad should be consistent and labeled with “Advertisement.” HowStuffWorks.com is risking to get banned by Google AdSense / Ad Exchange for ad placement…
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