Ad optimization is the process of optimizing the impact of a website’s ads and maximizing its revenue potential. Having a dedicated ad optimizer for each…
Safe frames is a technology to enhance the delivery of ads on websites and allow the measurement of viewable impressions. By using Safe frames, you…
Understanding Cost per Mille (CPM) is fundamental for businesses and advertisers aiming to gauge the effectiveness of their advertising campaigns. However, the commonly cited CPM…
Here is a common gripe of every new website publisher. You need to both earn from ad revenues and improve your site user’s experience. These…
PubGuru supports revenue attribution in multiple areas. What is UTM Tracking? UTM Tracking (short for Urchin Tracking Module) is a method of attributing revenue to…
Bid scaling is used to make all bids compete in the auction as an apples-to-apples comparison based on the net amount paid to the publisher.…
For online publishers with ad revenue as their largest revenue stream, there are many important key decisions to make for their ad operations strategy. There…
In this new age of ultra-connectivity, you may not know you are already giving out personal information to others, worse - you might already be…
So you’ve written the perfect article. Everything’s there - great title, eye-catching photo, and all the information that people want. Except when people read it,…
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