Digital Ad Fraud Scheme Exposed By Google & White Ops

Ad Fraud & Invalid Traffic
Last updated: July 11, 2019 | by Kean Graham
Digital Ad Fraud Scheme Exposed By Google & White Ops

This post was most recently updated on July 11th, 2019

Google together with cybersecurity company White Ops, discovered an ad fraud scheme that shocked the digital advertising industry. The scheme went on for around three years and led to almost $30 million worth of payments for fraudulent ads. Find out how Google discovered the botnet, how the FBI brought the perpetrators to justice and more below.

Subscribe to our YouTube channel for weekly video updates!

Video transcription

Citizens from Russia and Kazakhstan were indicted by the US Department Of Justice for their involvement in a digital ad fraud scheme.

The scheme occurred for 3 years between December 2015 and October 2018.

They used computers infected with malware to run automated ad-fraud schemes while users were unaware.

More than 1.7 million users were affected, and over $29 million worth of payments were made for fake ads.

Charges faced by the group include wire fraud, computer intrusion, identity theft, and money laundering.

The ad fraud scheme created over 250,000 web pages with 5,000 domains.

The scheme resulted in over 3 billion daily bid requests, and 1M compromised IP addresses.

In 2017, Google saw a botnet which is not strange on its own.

However, they noticed another botnet connected to the first.

That’s when Google had the cybersecurity team from White Ops take a closer look.

Google then turned over the information to the FBI which led to the indictment.

Fraud remains a significant problem within the digital advertising industry, but operations like this take us one step closer to a better advertising ecosystem for all.

https://www.mediapost.com/publications/article/328580/google-white-ops-uncover-massive-digital-ad-fraud.html?edition=

A+++++ Easily one of the best ad partners

  • Communication 10/10
  • Payments 10/10
  • Profesionality 10/10
  • Technicals 10/10
  • Dedication 10/10

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

blog-monitoring
Blog
May 21, 2024

Blog Monitoring & Invalid Traffic Detection: Making it Work!

Read More
google-io-2024- AI Overviews
Blog
Last updated: May 20, 2024

Google’s AI Overviews’ Scary Impact on Publishers

Read More
Blog
May 15, 2024

What’s the Highest Paying Ad Network for Site & App Monetization?

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now