This post was most recently updated on September 10th, 2021
Many publishers dread the infamous AdSense account ban. A quick Google search will result in endless discussions regarding the topic. Publishers often want to know why they received account warnings or were banned by AdSense. The fact is that many account issues relate to a range of invalid activity on their website. In this post, we’re going to show you how to protect yourself as a publisher and prevent invalid activity.
It goes without saying that if you are a new or seasoned publisher, it’s wise to know the AdSense program policies by heart. You can read it here.
Invalid activity typically relates to the traffic you receive on your website and then clicks on subsequent ads. Traffic sources tend to be fraudulent and designed to influence the publisher’s earnings artificially specifically. AdSense ad clicks can also be affected by accidental clicks, bot clicks, by publishers clicking on their ads or you could even be the victim of sabotage.
There are many tools available in the ad industry to assist you in blocking fraudulent traffic. Here are a few worth mentioning:
Visit our Block Fraudulent Traffic with these Free Tools post for more information.
Google AdSense also has a few tips on preventing invalid activity, which is worth mentioning. These include the following:
Ad fraud is as big of a problem for publishers as ever before. However, what has changed since publishing this article back in 2017 is that MonetizeMore has found a way to block invalid traffic proactively. We’ve launched our very own invalid traffic blocking and prevention tool called Traffic Cop that prevents your ads from serving to invalid traffic through sophisticated algorithms, machine learning, and pre-bid analysis.
Get a custom Google policy screening from the MonetizeMore screening team to decrease the risk of being banned by Google by signing up for a Starter account at MonetizeMore today!
Google’s definition of Invalid activity is traffic that does not come from a human, or traffic that comes from a human with non-genuine motives (eg an accidental click onto a page). For Adsense, all visits to a page where an advertiser pays to have an advert on the page should provide sufficient value to that advertiser. Non-human traffic, such as bots and site crawlers, are of no use to an advertiser.
To prevent clicking on your ads/pages, when working on a new page or section, make sure Adsense code is disabled, or ad units are not targeted by Adsense, and/or limit development to a test site only. To prevent invalid clicks and traffic from external sources, MonetizeMore has launched Traffic Cop to actively classify and block IVT, thus preventing revenue and account loss before the good standing of the Adsense account can be jeopardized. The article goes into more detail on blocking invalid traffic and protecting your ad revenue.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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