If mobile ad clicks make up a big chunk of your ad revenue, you’ll be pleased with the recent policy change from Google AdSense. On…
Should you give up DNS control of your website to another company in your ad serving? This might be a question that you are entertaining…
As much as $6 billion annually are lost due to fake traffic. Most websites aim to produce high-quality content and build a community of real…
Header bidding solutions truly changed the playing game in advertising technology, and for a good reason. It ditched the limitations imposed by the traditional waterfall…
Ad blocking has been a thorn in the side of publishers ever since the internet got introduced to it a few years ago. With popular…
For online publishers with ad revenue as their largest revenue stream, there are many important key decisions to make for their ad operations strategy. There…
Google and Doubleclick have been notorious in taking down bad ads - and for a good reason. We all want a safe, and useful worldwide…
Native is one of the most popular ad types today because it’s seen as more user-friendly, ad block-friendly. For brands, on the other hand, it’s…
Ad requests errors are naturally bad for your business. When Ad Exchange detects an ad unit targeting a wrong URL, it results in a rejected…
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