Google announced a new video ad format called the Outstream video ad that will be utilized by a group of publishers outside of YouTube. In…
Recently Google has been testing the Google GDPR consent tool also known as Funding Choices. The tool is currently in beta version, as reported by AdExchanger, and…
The usual and old practice when creating line items in DFP is to upload at least one creative per size, per line item. Depending on…
In this video, we take a quick look at the CONSENT Act which is the proposed alternative to GDPR for the United States. Find out…
A safe frame is a technology that enhances the delivery of ads on websites and protects a site, and it's users from bad experiences due to…
(Updated for January 1st, 2020) What are the GDPR and CCPA and how do they apply to the publishing and advertising industries? The GDPR and…
Header Bidding became a game changer for publishers when it gained momentum in 2015. Since then, many publishers have reaped and continue to harvest the…
Exchange Bidding in Dynamic Allocation (EBDA), unlike Header Bidding, allows DFP to communicate with third-party exchanges directly in a server to server connection. This method…
Find out how Google's header bidding alternative called Exchange Bidding or EBDA (Exchange Bidding Dynamic Allocation) has been made available to all publishers using DFP…
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