Google Outstream Video Ads Launched Outside Of YouTube

Ad Industry News
Last updated: July 12, 2019 | by Kean Graham
Google Outstream Video Ads Launched Outside Of YouTube

This post was most recently updated on July 12th, 2019

Google announced a new video ad format called the Outstream video ad that will be utilized by a group of publishers outside of YouTube. In this weeks video, we take a closer look at this new ad unit. Find out more by watching the video below.

Subscribe to our YouTube channel for more weekly videos today!

Video transcription

Recently Google launched the Outstream video ad format for mobile web, apps, and websites other than YouTube.

The ad unit does not need a YouTube video to display in-stream video ads.

With these Outstream ads, publishers can monetize with video.

For mobile web, the ad unit is placed in banners and for apps in banners, interstitials, and in-feed.

Only websites and apps from Google video partners are allowed to display the ad unit.

The ad unit is sold on a viewable CPM basis.

As the user scrolls down a page and the Outstream video ads come into view, it automatically plays without sound.

Once tapped on the Outstream ad, the sound will turn on, and the video will restart.

Source: https://www.mediapost.com/publications/article/317844/google-launches-outstream-video-ads-to-play-on-sit.html?edition=

A+++++ Easily one of the best ad partners

  • Communication 10/10
  • Payments 10/10
  • Profesionality 10/10
  • Technicals 10/10
  • Dedication 10/10

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

blog-monitoring
Blog
May 21, 2024

Blog Monitoring & Invalid Traffic Detection: Making it Work!

Read More
google-io-2024- AI Overviews
Blog
Last updated: May 20, 2024

Google’s AI Overviews’ Scary Impact on Publishers

Read More
Blog
May 15, 2024

What’s the Highest Paying Ad Network for Site & App Monetization?

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now