Google announced a new video ad format called the Outstream video ad that will be utilized by a group of publishers outside of YouTube. In this weeks video, we take a closer look at this new ad unit. Find out more by watching the video below.
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Video transcription
Recently Google launched the Outstream video ad format for mobile web, apps, and websites other than YouTube.
The ad unit does not need a YouTube video to display in-stream video ads.
With these Outstream ads, publishers can monetize with video.
For mobile web, the ad unit is placed in banners and for apps in banners, interstitials, and in-feed.
Only websites and apps from Google video partners are allowed to display the ad unit.
The ad unit is sold on a viewable CPM basis.
As the user scrolls down a page and the Outstream video ads come into view, it automatically plays without sound.
Once tapped on the Outstream ad, the sound will turn on, and the video will restart.
