Google Outstream Video Ads Launched Outside Of YouTube

Google Outstream Video Ads Launched Outside Of YouTube

Google announced a new video ad format called the Outstream video ad that will be utilized by a group of publishers outside of YouTube. In this weeks video, we take a closer look at this new ad unit. Find out more by watching the video below.

Subscribe to our YouTube channel for more weekly videos today!

Video transcription

Recently Google launched the Outstream video ad format for mobile web, apps, and websites other than YouTube.

The ad unit does not need a YouTube video to display in-stream video ads.

With these Outstream ads, publishers can monetize with video.

For mobile web, the ad unit is placed in banners and for apps in banners, interstitials, and in-feed.

Only websites and apps from Google video partners are allowed to display the ad unit.

The ad unit is sold on a viewable CPM basis.

As the user scrolls down a page and the Outstream video ads come into view, it automatically plays without sound.

Once tapped on the Outstream ad, the sound will turn on, and the video will restart.

Source: https://www.mediapost.com/publications/article/317844/google-launches-outstream-video-ads-to-play-on-sit.html?edition=

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

Get our latest ad optimization tips delivered to your inbox

Fill out my online form.

Submit a Comment

Your email address will not be published.