What does the Consent Act mean for publishers in the United States?

Ad Industry News
Last updated: July 12, 2019 | by Kean Graham
Customer Online Notification for Stopping Edge-provider Network Transgressions Act (CONSENT Act)

This post was most recently updated on July 12th, 2019

In this video, we take a quick look at the CONSENT Act which is the proposed alternative to GDPR for the United States. Find out what this could mean for publishers and brands regarding data privacy and using the user data they collective if the bill gets passed.

Subscribe to our YouTube channel for more ad ops videos!

Video transcription

Publishers are wondering if the United States can expect similar regulations as the European Union and its GDPR privacy rules.

After Facebook’s failure to protect user privacy and data, the CONSENT Act was introduced.

Which is also known as the Customer Online Notification for Stopping Edge-provider Network Transgressions Act (CONSENT Act).

The CONSENT Act refers to the following:

Publishers and any other entity collecting user data online will need to get consent from a user before using, selling or sharing the data.

They need to inform users exactly how data is used and when changes take effect, users need to be notified.

Examples of user data refer to that which ad sellers and buyers use to target an audience online and includes the following:

User browser history

Apps used

Geographical location

Some limitations may apply, and possibly exist to use user data such as names and email addresses without consent.

The FTC will decide which types of personally identifiable information will require consent from users.

If names and email addresses get excluded, companies will only need to notify users on how the data is used.

For publishers, advertisers, and companies like Facebook, ads can only be targeted to users who give proper consent.

Advertiser audiences could shrink, and brands targeting users from their sites and apps with ads would also need to get proper consent.

Publishers will not be able to prevent users from visiting their websites if they do not give consent according to the CONSENT Act.

The CONSENT Act is not a law yet. However, some speculate that with the latest Facebook debacle it could gain some momentum.

Keep in mind proposed online privacy laws introduced in 2011 and 2015 both failed to pass Congress.

Source: https://digiday.com/media/what-is-the-consent-act/

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

"Working with MonetizeMore has been a transformative experience as they helped to increase my overall revenues by over 180%"

4.9

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

advanced-ads-vs-ads-insertor
Blog
September 29, 2023

Advanced Ads vs Ad Inserter

Read More
best-video-ad-formats
Video Ad Optimization
September 28, 2023

The Best Video Ad Formats (STOP missing out on these!)

Read More
how to implement adsense auto ads
AdSense Ad Optimization
September 27, 2023

How to best implement AdSense Auto Ads

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now