Prebid was created in early 2015, and large publishers started experimenting with it in 2016. Since then, header bidding has been one of the most…
Publishing company DotDash recently released a report stating their earnings for 2018 and a few other company details. This company owns websites such as Investopedia, Lifewire,…
Run of network (RON) refers to a publisher allowing ads to target all available ad inventory within their network of sites. This means that if…
Apple's news app called Apple News has a user base that sits at 85 million monthly active users. Given the fact that the app is…
In today’s advertising industry, what once was a limited problem has now grown into a massive issue for publishers. According to research carried out by…
The first installment of the MonetizeMore Thought Leadership Interview Series features Marty Kratky-Katz, CEO of BlockThrough.com. Blockthrough is a solution that helps publishers monetize their…
Google will officially release their own native ad blocker in the Chrome browser in July 2019. Although this might seem counterintuitive to some, Google is…
Research company Pivotal estimates that Amazon's advertising business will reach $38 billion by 2023. Find out how their estimation compares to Google and Facebook, where…
Protocols like VAST and VPAID serve a critical role in digital advertising for publishers and advertisers. Both were launched by the IAB (Interactive Advertising Bureau)…
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