Many publishers struggle to balance user base engagement with ad monetization. Accomplishing both at once requires finding a happy medium. All the while publishers need to toe the…
Google now offers (in beta) responsive ad units for their AdSense publishers. This is especially helpful for those monetizing their mobile ad inventory. Responsive ads…
[caption id="attachment_8269" align="alignright" width="450"] image credit: allenhatton.com[/caption] When you are first getting set up with Google AdSense or Ad Exchange, Google ad reps can be…
[caption id="attachment_8330" align="alignright" width="300"] image credit: bdwebservices.com[/caption] In this digital age, we have a lot more options to make our work more productive and ultimately,…
DFP Small Business for Publishers is out with their latest this month of June. Check out what’s in store for publishers like you who want…
There is no magic when it comes to optimizing your ads. If you get lucky, you’ll immediately meet the best setup or strategy that works…
[caption id="attachment_8227" align="alignright" width="300"] image credit: bloggingcage.com[/caption] The key point to remember with ad optimization is that the guidelines are no black & white. What works…
Once a query is already set up alongside your dimensions and metrics, running your reports will be a piece of cake. Remember the four options…
System Queries menu contains the canned reports in Google Ad Exchange. Pre-defined reports are fully customizable to meet your needs. You have the option to…
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